Being resistant to having a mobile-friendly website is a practice of many companies. Not seeing the real value comes from either lacking the resources or not seeing its real value. If your company falls into this category and you still want to be relevant in the following years to come, you should know the benefits that a mobile website can bring to your business.
Since Google has adopted it, you should really consider following their footsteps in making your business mobile-optimized.
We present you the three most important reasons why having a responsive website design is significant to your brand.
Reason 1: Increasing the number of mobile visits to your website
Google tends to label websites that are optimized in this technology making them “mobile-friendly”. Therefore comes the CTR, or popularly called, the click through rate. This rate must be considered within the impact to the audience that your website makes.
Let’s put it this way. If a Googler finds your website with a simple search on their mobile device, he/she can see the top 5 results being websites with the greatest “mobile friendly” label. The real effect of this is greater click through rates for the websites that are mobile friendly and placed among the top results, and less or none at for the ones living in the past.
Reason 2: Getting Higher Mobile Ranking
We’ve already talked about the policy of Google for mobile friendly websites, providing the best ones a place in the top-5 and proportionally providing mobile searchers with a better user experience. Well, Google has a ranking for mobile friendly sites as well. In addition to the labels that were previously discussed, they state they are helping the users have a better mobile experience. The full statement from Google’s blog post is quoted below:
“We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”
Reason 3: Increasing your Revenue from Mobile visits
IF you didn’t fall for the higher rankings and the greater click through rate, you will surely fall for this one. The incentives of a mobile friendly websites cohere a lot with the revenue stream. Lacking a mobile friendly website in a world where mobile commerce is considered to be a newest trend will harm your pocket.
You surely don’t want your audience being directed to your competitors, who happen to have a great mobile friendly website. Customers are not willing to use their computers for purchasing products online like they did before. As the whole digital world is transforming in mobile, you must consider adapting to these trends. The prospective customers will always find the path of least resistance, which will lead to your website if you implement the mobile friendly way.
A mobile friendly website is part of every successful internet strategy happening in 2015. Without accenting the SEO, it is the most complete Omni-channel experience that you can offer to your customers. And they will notice it right away and react – with greater click throughs, higher ratings, and most importantly, increased revenue.