The mobile era has rapidly conquered the digital world. With more than 50% of the digital time used on mobile apps, users adapted to this tendency. It is the brands’ turn now. They need to show some respect for their mobile-savvy customers and reach out to them in the best way possible.
Many popular brands such as Starbucks, McDonald’s, Walgreens have succeeded in terms of engaging their customers to be loyal to their brands. This strategy proves effectiveness in terms of operating the mobile presence. Many approaches within the mobile strategy have been considered, all of them resulting in strengthening the bond between the brands and the mobile users worldwide.
But the real approach was not made by marketing experts or so called strategists.
The principle of maximizing any brand’s application can be learnt perfectly from the guys cracking the code. That’s right, it is the mobile game developers that are getting around this niche in the best manner possible.
Acquiring, engaging as well as retaining customers is now a game developer job. The true essence of their expertise lies in the years of testing and analyzing the common user behavior, and that is why they are the perfect fit for this job.
We will not present you 10 tips in maximizing your brand mobile application, all of them powered by the best game developers out there.
10 steps to maximizing your brand’s mobile app:
- Create an awesome App
The first step is the most prominent one. There are more than 2.5 million apps on the mobile markets worldwide. And your app must be special and deliver a particular value for it to be downloaded. So, if it does not get noticed by its true greatness, you may be going in the wrong direction.
- The “First Time User Experience” is essential
The first interaction of the user with your app must be a drive that will make him come back for more. The First Time User Experience, or shortly FTUE is a significant thing that may be directing the path of your application, to success or failure. Studies have shown that one of every four apps are left behind after the first interaction that the user has with them. This fact gives a whole new meaning to this step, which manner must be thoroughly pre-studied.
- Messaging the users
Your app should provoke communication. More importantly, it is the interaction of that you have with your audience. The mobile world enlarges every day. Communication should come along this and be considered as one of the most effective things you can do to improve your brand.
- Constant updating
Game developers have shown us that the best way to keep the user playing their game is to update it on a regular notice. We have seen many updates to the games, but haven’t seen far behind them. The true meaning of updating is set to exploring new things around the app and keeping the user base commited to it.
Games-as-a-Service (GaaS) came as a product of this interaction and is a proof of an effective strategy that incites the customers in a fun way of engaging on a daily basis.
- User segmentation
As seen on social media, adverts have a greater effect when they are customized to the needs of the particular user. Segmenting your audience means that you understand their profiles and needs perfectly and always results in powerful one-to-one marketing experience.
- Game mechanics drive greater engagement
The expertise of the game developers is again accented by implementing modules that boost the reflection rates at the mobile audience. The gaming stimuli that is used to keep gamers addicted to their favourite game are mostly rewards, bonuses, collections or progressions. This is a key element that must be implemented in the mobile experience as well.
- Organizing in-app events
The daily challenges, one-day sales as well as livestreams are all part of the gaming niche. Each brand can take a cue from these tips and try implementing it into their app. Conducting digital events that introduce a new product line or announcing special offers always brings the audience to stick together with the brand and help it grow and flourish.
- Ad campaigns as a tool for re-engaging
Re-targeting the existing users and stimulating them to involve more in the application, or simply taking action and using the application are forces of the ad campaigns. Brands can also implement them in order to encourage return of the users to their app after a period of inactivity.
- To measure is to optimize and analyze
Brands should learn not only to track their potential users, but to optimize their experience and prevent their retention. Many practices happen in order of aiding this experience. A/B tests, splitting users into groups and targeting user segments are all examples of it. These key segments are sprung up around app analytics, with which they helped many developers in terms of understanding their users.
- Customizing the perfect outcome
The behavior of a common user is more than important. Creating barriers for the users and preventing them to simply walk away are the most powerful weapons of mobile app engagement. In the gaming world, developers allow users to set up profiles with their name, picture or avatar, as well as to customize their personal weapon/tool kit. This is a clear example of customization at its finest, and brands should take a note of it and start implementing it into their apps.
There isn’t a secret recipe to maintaining a successful app that brings more and more users on a daily basis. Stimulating the efforts with the steps we provided however, stand as a proof of maximizing the experience. All of them are mastered by mobile game developers and are seeing immeasurable results on the table.
